Property rights and reputation in the dairy agro-industrial system

Purpose The purpose of this study is to understand the effect governance structure alignment, property rights protection, and reputation in generating efficiency dairy agro-industrial system Paraná, Brazil, Midi-Pyrénées, France. Design/methodology/approach Descriptive qualitative research, comprising semi-structured interviews with producers, processors key agents agrindustrial Brazil France, 2016/2017. Findings As a result, it was identified that measurement generates information about transacted dimensions when shared can generate affect transactions leads improvement. It also observed that, system, acquired does not reduce all costs, as product requires each collection, regardless created. Research limitations/implications limitation study, there difference moments were done. In 2016, context low prices, while 2017, rise prices. This could have influenced some responses interviews, mainly by producers. Practical implications Reputation, protecion sharing allows reduction costs (transaction, negotiation costs). implies improvement cases milk producers processors. Social Improvements repercussions on several other improvements such better distribution income among chain; better-paid which improving quality lives these people; products offered consumers. Originality/value From complementary perspective transaction cost economics economics, protection are discussed focus efficiency. Empirically, paper contains heterogeneous data collected from two countries: Brasil